As we know the search environment is changing rapidly, relying solely on traditional visibility just won’t cut it anymore! As AI-driven technologies like ChatGPT become more prevalent, it’s crucial that your website is recognized and referenced by these innovative tools. Falling behind could mean reduced traffic, visibility, and trust. Don’t worry! Here are nine indicators … Read more
For many brands, a GEO agency no longer feels like an experiment. As generative search becomes embedded in how people discover, compare, and decide, GEO services are moving from “interesting” to operationally relevant. That shift raises a real question inside marketing teams: is working with a GEO agency now a necessity, or can an in-house … Read more
You might have heard that SEO is dead and that the only thing you have to care about now is GEO. Well, in reality, this is far from the truth. In fact, the whole SEO vs. GEO battle shouldn’t be a battle at all. Because GEO can only work when it’s built on top of … Read more
GEO KPIs tend to surface right after a very familiar moment: you’ve decided to invest in GEO, aligned stakeholders, and started adapting content for generative search. And then someone asks the follow-up question: how are we actually going to measure this? Visibility inside generative answers, citations in AI summaries, and brand inclusion without clicks all … Read more
If you’re running an agency and advising brands/clients or AI visibility, you’ve probably felt the tension already. Everyone agrees that generative engine optimization matters. Few agree on what GEO service pricing should actually look like. We’re at an inflection point. AI-driven search experiences are reshaping discovery, trust, and decision-making at speed. McKinsey estimates that generative … Read more
How the World’s Top 100 E-Commerce Sites Are Preparing for AI-Powered Discovery Executive Summary The e-commerce industry faces a critical AI visibility crisis. Our comprehensive audit of the world’s top 100 e-commerce websites reveals an average AI readiness score of just 64 out of 100—a stark indicator that even the largest online retailers are significantly … Read more
Did you know that if you’re a podcaster, musical artist, SoundCloud-turned-Spotify-rapper, or even any old Spotify nerd, it’s possible to increase your visibility in Spotify? It’s called Spotify SEO, and, not to burst your bubble, but it’s a more common strategy than you think. Social and AI search have already taken over. 67% of Gen … Read more
How much has AI really changed the marketing and agency industry in the past five years? The answer: completely. From all kinds of creative production to audience targeting, digital marketing agencies worldwide redefined (no doubt) their operating models around AI-first systems. So much so that some of them recreated themselves as an AI agency. This … Read more
Executive Summary Lot-Art.com, one of the leading search & analytics platforms to buy Fine Art & Collectibles at auction, partnered with WordLift to grow qualified traffic, increase memberships, and secure visibility in emerging AI-powered search experiences such as Google’s AI Mode. Before working with WordLift, Lot-Art relied heavily on organic search and had already invested … Read more