Trends

Influencer Trends & RAD Intel Milestones

by

As we approach the end of this year, it seems like the perfect time to reflect on the seismic shifts in influencer marketing and the milestones RAD Intel has achieved along the way. In 2024, the industry saw unprecedented growth, driven by AI adoption, the rise of micro-influencers and a renewed focus on authenticity.  Influencer … Read more

Precision in Campaign Measurement: 2025 AI Trends

by

Marketing teams today face mounting pressure to show tangible results from their campaigns. Gone are the days when gut feelings or incomplete reports could justify a marketing spend. Instead, data-driven insights have become the cornerstone for every successful marketing initiative. Artificial intelligence and advanced analytics offer powerful new ways to zero in on what’s working, … Read more