Methodology
This article draws on YouGov BrandIndex data collected from February 1, 2026 to July 31, 2026.
YouGov BrandIndex tracks 18 AI brands in the U.S. For this ranking, Canva Magic Studio, DALL·E, Midjourney, DeepMind, and LLaMA were excluded from the published tables because the analysis focuses on consumer-facing, general-purpose AI tools and platforms. Notion AI and Mistral were omitted from the Satisfaction charts due to low sample size.
Satisfaction is based on respondents being asked which AI tools they are a satisfied or dissatisfied user of. The Satisfaction score is a net score: the share who say they are satisfied minus the share who say they are dissatisfied.
The first chart is based on current and former AI tool users. The second chart compares Satisfaction among current AI tool users and former AI tool users. Sample sizes are rounded down in the chart footnotes.
Disclaimer: The data analysis in this article was created with the assistance of AI.
About YouGov BrandIndex
YouGov BrandIndex tracks consumer perceptions of thousands of brands every day across markets, sectors, and audiences. It helps brands understand how they are performing against competitors, how perceptions change over time, and which audiences are driving those changes.
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