Will Apple’s price hike dampen festive demand?
| Photo Credit: Reuter
Apple has hiked prices of iPhones in the range of 22 to 25%, sending a clear message to the buyers and the industry that contrary to popular belief previous models would not get cheaper. For example, iPhone 17 now costs ₹17,000 more and iPhone Air has become ₹30,000 dearer.
It might not affect the potential iPhone buyers as much because they are inflation-prone, have access to financing and EMI options but, it is may dampen the upcoming festive season in India.
Published – September 15, 2026 07:00 am IST
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