AdLift, a global digital marketing agency, has been appointed by Casagrand, one of India’s leading real estate developers, to deploy its proprietary AI Search Visibility platform, Tesseract, helping the brand strengthen its presence across AI-powered search and discovery platforms.
As consumer search behaviour rapidly evolves with the rise of AI-powered experiences, Casagrand will use Tesseract to better understand and enhance how its brand appears across large language model (LLM)-powered platforms, including ChatGPT, Gemini, Google AI Overviews and Perplexity. The engagement will help the company track brand visibility, identify opportunities to improve discoverability and strengthen its presence in the emerging AI search ecosystem.
Established in 2003 and headquartered in Chennai, Casagrand has built a strong presence across Chennai, Bengaluru, Hyderabad, Coimbatore and Pune, along with an expanding international footprint in Dubai. With more than 180 landmark developments, over 55,000 happy families and 88 million square feet of development, the company has earned a reputation for delivering thoughtfully designed homes while continuously innovating across residential, commercial and industrial real estate.
Under the mandate, AdLift will deploy Tesseract to analyse Casagrand’s visibility across AI-powered search experiences and deliver actionable insights that help strengthen the brand’s digital presence. The engagement reflects the growing need for businesses to adapt their digital strategies for an AI-first search environment.
Prashant Puri, Co-founder & CEO, AdLift, said, “Casagrand has always embraced innovation to create better experiences for its customers, and we’re delighted to be part of that journey. The brands that will lead tomorrow are the ones preparing for tomorrow’s consumer behaviour today. As AI becomes a key part of how people research, compare and make decisions, understanding visibility across these platforms is becoming increasingly important. Through Tesseract, we look forward to helping Casagrand unlock meaningful insights and build a stronger presence across the evolving AI search ecosystem.”
Diptakirti Chaudhuri, CMO, Casagrand added, “At Casagrand, we’re constantly looking at how technology can help us stay closer to our customers and evolve with changing consumer behaviour. As AI becomes an increasingly important part of the discovery journey, understanding how our brand is represented across these platforms is a valuable step forward. We believe AdLift’s expertise and the capabilities of Tesseract will help us navigate this evolving landscape while strengthening our digital presence.”