AI is rapidly becoming embedded across the programmatic video supply chain, influencing everything from planning and forecasting to bidding, pricing, optimization, and measurement. As these tools move into everyday workflows, they are changing how video inventory is valued, bought, and optimized—and raising important questions about transparency and trust.
This guide looks at how AI-driven decision-making is affecting key players across the video ecosystem:
- What AI Means for Advertisers: How AI can streamline planning and optimization, while making it important to understand the decisions behind campaign outcomes.
- What AI Means for Publishers and Media Companies: How AI is changing inventory evaluation, forecasting, pricing, packaging, and monetization.
- What AI Means for Technology Providers: How DSPs and SSPs are adapting as AI plays a larger role in bidding, pacing, inventory curation, and other marketplace decisions.
- The Future of Programmatic: Why transparency will become increasingly important as AI takes on greater responsibility for decisions that move media dollars.
Download the guide to understand how AI is reshaping programmatic video and what greater transparency will mean for the future of the marketplace.
Download IAB AI-Powered Video Outcomes: Q3 2026
This series is part of Project Eidos, IAB’s industry-wide initiative to define the principles, standards, and frameworks that guide how measurement is developed, evaluated, and compared across the industry.
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