Brand leaders are talking about their agencies, and it’s not all flattering.
If you’re running an agency and advising brands/clients or AI visibility, you’ve probably felt the tension already. Everyone agrees that generative engine optimization matters. Few agree on what GEO service pricing should actually look like. We’re at an inflection point. AI-driven search experiences are reshaping discovery, trust, and decision-making at speed. McKinsey estimates that generative … Read more
AI video generation has gone from a novelty to a core creative tool in just a couple of years. What used to require expensive cameras, editing software, and hours of post-production can now happen in minutes with a text prompt and a single image. But with so many platforms available, choosing the right one is … Read more
At WordLift, we’ve helped global enterprises across BFSI, luxury cosmetics, fashion retail, and e-commerce build the semantic infrastructure that makes their content visible to AI agents. Our knowledge graphs now power visibility for millions of products across dozens of categories—giving us a unique vantage point on what actually works at scale. Along the way, we’ve … Read more
Nel 2026, l’intelligenza artificiale (AI) sarà protagonista di un anno ricco di eventi e conferenze internazionali. Dalla AI generativa alla robotica, passando per le applicazioni di machine learning e big data, ogni aspetto dell’AI sarà esplorato e discusso. Partecipa ai principali eventi sull’intelligenza artificiale del 2026, scopri le ultime novità in ambito tecnologico, e unisciti … Read more
Fair warning: I’m about to sound like a broken record, but I have to intro this article somehow. We all know the power of AI search (and if you don’t, you better catch up to the 37% of consumers who start searches with AI instead of Google). And when a new search surface appears (and … Read more
Brand leaders are talking about their agencies, and it’s not all flattering.
Facebook Conversions API helps connect offline purchases with paid traffic users, measure the conversion of custom events, and bypass some cookie blockers. This is the first (and free) step towards improving the quality of leads from paid channels: 1. Set up the Facebook CAPI via code (not GTM) You can set up Facebook CAPI either … Read more
Marketing professionals are adjusting strategies to reach demanding, high-value accounts in an environment where precision and efficiency make all the difference. Account-based marketing (ABM) has gained significant traction because it focuses sharply on clients that matter most. Teams adopting ABM see rewards like deeper engagement, higher win rates and measurable ROI. The blend of data-driven … Read more
Old playbooks loved the phrase “bolt-on.” It still shows up in banker decks, but AI-native platforms don’t bolt anything—they absorb it. Integrations that used to feel like organ transplants now feel like seconds-long software updates. Need proof? Last week delivered three textbook plays: Waystar × Iodine Software — $1.25B to erase the healthcare claims-denial choke … Read more