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The Agency Model Is Evolving. RAD Is Backing What’s Next. I’ve spent over 30 years at the deal-making table with brand CEOs and senior leaders. I’ve led some of the largest M&A transactions in consumer-facing industries. Source link
Gone are the days of flat retainers and hourly rates that made AI agency marketing pricing easy (but often unfair). A new wave of hybrid, performance-based, and usage-driven models is reshaping how services are billed. From $99/month automation packages to $500K+ custom AI builds, I’m mapping the new pricing landscape with real benchmarks, model comparisons, … Read more
LinkedIn is no longer just a place to update your resume. For B2B companies, it has become the single most effective platform for reaching decision-makers and filling the sales pipeline with qualified opportunities. Studies show that LinkedIn generates nearly three times the visitor-to-lead conversion rate compared to other social platforms. With over 60 million decision-makers … Read more
Build your data layer for UCP and ACP. In 2026, “data engineer” is no longer a metaphor. It is the job description. The Reasoning Web is here, and it does not speak HTML. It speaks protocols. As commerce shifts from the Web of Documents to the Web of Agents, the goal is to be readable, … Read more
If you’re optimizing for AI search without understanding query fan-out, you’re fighting blind. Here’s everything marketers need to know about how modern search engines actually retrieve and rank content in 2025. We’ve spent the last eight months analyzing millions of AI search results across ChatGPT, Google’s AI Mode, Perplexity, and Gemini. The single most important … Read more
If you lead or work inside an agency, you feel the relentless pace of AI innovation.
While you wait for conversions to roll in, you can optimize your ads for lead generation and contact collection. However, this isn’t the most effective way to generate leads that will turn into actual customers. Ultimately, the most effective methods start with first-party data and predictive technologies. Predictive technologies analyze the behavior of visitors to … Read more
AI technologies have completely changed how professionals approach lead generation and prospect nurturing. Today, businesses require more precision, actionable data, and efficiency to address market demands. With artificial intelligence at the core, marketing teams can identify and nurture high-quality prospects while optimizing resources. This approach not only increases business growth but also makes the process … Read more
Legacy models miss signals that matter. It’s time to rebuild your measurement from the data up.
Built Different just landed on the masthead. What began as a newsletter title, ‘Perspectives of a Marketing CEO,’ quickly outgrew its old suit in twelve issues flat. So we gave it a new name, a bigger lens, and we’re off to the races. When I launched this thing, the goal was to pull the curtain … Read more