The Galaxy Z Fold8 Ultra’s expansive 8-inch display[1] elevates productivity through AI-powered multitasking.
The Galaxy Z Fold8 introduces a 4:3 main display for more immersive viewing, reading, and gaming experiences.
FlexWindow on the Galaxy Z Flip8 enables Galaxy AI[2] to surface information and notifications directly on the cover screen.
Across Southeast Asia and Oceania, consumers are using AI to communicate, create content, find information, improve productivity, and manage daily tasks. As these experiences are increasingly supported by the devices and services people already use, the conversation is moving beyond individual features. People are starting to ask how AI can become more useful, more accessible, and more seamless in daily life.
This is the second article in a two-part Q&A series with Carl Nordenberg, Vice President and Regional Head of mobile eXperience Business, Samsung Southeast Asia & Oceania. In part 2, he discusses the rapidly evolving AI landscape and why Samsung believes the future will be defined by choice, openness, and experiences built around users’ needs.
Q: With multiple AI systems available, how should users know which AI they should use?
Carl Nordenberg: There isn’t one “correct” AI model. It depends on the user, the situation, and the task at hand.
Our goal is to provide the best AI experience possible. Different AI models have different strengths and since we launched Galaxy S26 earlier this year, we’ve offered users a variety of AI agents. For example, users might activate Bixby[3] as a conversational device agent, and choose an alternative agent for search and discovery.
Instead of only relying on one AI agent, we arhttps://news.samsung.com/au/samsung-unveils-galaxy-s26-series-the-most-intuitive-galaxy-ai-phone-yete focused on enabling multiple agents to work seamlessly across apps, services, and features, so that users can enjoy more natural and personalised experiences.
Q: What is Samsung’s long-term vision for Galaxy AI1?
Carl Nordenberg: Our strategy is to remain open to collaborating with companies that can provide the best AI experiences for our customers, while also developing our own AI technologies and solutions.
One important area of focus for Samsung is localisation. Regions like Southeast Asia and Oceania are incredibly diverse and we are committed to expanding language support and providing enhanced AI experiences that are genuinely useful in local contexts.
The AI landscape will continue to evolve, which is why we’re building Galaxy AI as a platform. Ultimately, the vision for Galaxy AI is to integrate the right capabilities – both from Samsung and our partners – to deliver seamless and differentiated experiences to our users. Starting with the Galaxy Z8 series, we’re moving beyond just adding AI features on top of the OS but building deeper system-level foundation with the engines, policies and intelligence needed for agents, apps and services to work together.
Q: Five years from now, what do you hope consumers think of when they hear “Galaxy AI”?
Carl Nordenberg: Five years from now, we’d like consumers to associate Galaxy AI with the best AI experience available, not just on mobile phones, but across the broader Samsung ecosystem.
Samsung has an advantage with our ecosystem where users can interact with AI across multiple different touchpoints. From mobile phones and watches, to tablets, televisions, and other smart home appliances, compatible devices can be tailored to capture different signals about who the user is and what they need.
For example, your phone may recognise events in your calendar, and know when you have a busy schedule, while your watch can help understand your sleep and activity patterns. Working together with other connected devices, AI can surface the right information at the right times to help you manage your day more easily.
Q: What will the next phase of mobile AI look like for consumers?
I don’t think the next phase of mobile AI will be defined by one assistant, one model or one breakthrough feature. It will be defined by how naturally AI fits into everyday life. For Samsung, that means staying open, working with the best partners and giving users choice, while keeping the user experience simple. Different AI systems will continue to have different strengths. The value comes from making those strengths available in ways that feel seamless, useful, and relevant for each individual.
That is particularly important in Southeast Asia and Oceania, where people use mobile technology across so many parts of their lives, from work and communication to entertainment and creativity.
The future of AI will depend not only on what the technology can do, but on how naturally it supports what people already want to do.
In that sense, the most meaningful AI may be the one you notice the least: it understands your context, helps at the right moment, and makes your everyday tasks easier.
Frequently Asked Questions
What Al features are available on Galaxy Z8 Series?
The new Galaxy Z8 series comes with a set of Al features that are easy and simple to use. These include:
- Now Nudge[4] – Delivers expanded nudge touchpoints based on real-time user context, for instance, providing action and recall suggestions within first and third-party message apps[5]. For added user convenience, nudges are also displayed within notification pop-ups
- Now Brief[6] – Provides personalised information cards based on user preferences. Now Brief is also available on FlexWindow so users can easily check useful information when needed
How can I purchase a new Galaxy Z8 series device?
Samsung Galaxy Z Fold8, Galaxy Z Fold8 Ultra, Galaxy Z Flip8 are now available to order in Australia, with pricing and colour options listed below:
| Model | RRP | Memory | Colour | Online Exclusive |
| Galaxy Z Fold8 | $3599 | 16GB + 1TB | Cream
Graphite Lavender |
Pistachio |
| $2999 | 12GB + 512GB | |||
| $2699 | 12GB + 256GB | |||
| Galaxy Z Fold8 Ultra | $3899 | 16GB + 1TB | Cream
Graphite Violet Shadow |
Green Shadow |
| $3299 | 12GB + 512GB | |||
| $2999 | 12GB + 256GB | |||
| Galaxy Z Flip8 | $2249 | 12GB + 512GB | Cream
Graphite Pink |
Mint |
| $1949 | 12GB + 256GB |
Is the Galaxy Z8 Series covered if it’s damaged or needs repair?
Samsung Care+[7] offers cover for accidental damage, subject to terms, conditions and a service fee, and certified expert support at home. Samsung Care+ is optional and is in addition to your rights under the Australian Consumer Law, which cannot be excluded. One UI 9 also introduces Warranty and care, a new settings hub that gives users quick access to warranty information, self-diagnostics, repair requests and remote support — all from their device.
Can I transfer my data from another phone to a Galaxy Z8 series device?
Yes. With the updated Smart Switch[8], iOS users scan a QR code and transfer data wirelessly — including passwords, passkeys, call history, accessibility settings and eSIM data — without downloading additional apps.
[1] Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole.
[2] Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those listed under “Advanced Intelligence” in the current Samsung T&C’s. For details visit www.samsung.com/au/galaxy-ai
[3] Ask Bixby features and supported content may vary by country or language. Bixby is provided for general guidance only and may not always be able to identify, diagnose or resolve issues. Outcomes can vary depending on the information provided, and Bixby’s responses should not be relied on as a complete or definitive solution. For complex, urgent or unresolved matters, please contact Samsung customer service.
[4] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.
[5] Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat.
[6] Now Brief feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.
[7] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/au/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability.
[8] Transferable data may vary depending on the device OS (Android or iOS), OS version, and/or connection option. Available connection option may vary depending on device OS, manufacturer or availability of expandable storage.
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