Brand leaders are talking about their agencies, and it’s not all flattering.
3 pro tips for setting up Facebook CAPI – Tomi.ai
Facebook Conversions API helps connect offline purchases with paid traffic users, measure the conversion of custom events, and bypass some cookie blockers. This is the first (and free) step towards improving the quality of leads from paid channels: 1. Set up the Facebook CAPI via code (not GTM) You can set up Facebook CAPI either … Read more
Precision Account-Based Marketing for Professionals
Marketing professionals are adjusting strategies to reach demanding, high-value accounts in an environment where precision and efficiency make all the difference. Account-based marketing (ABM) has gained significant traction because it focuses sharply on clients that matter most. Teams adopting ABM see rewards like deeper engagement, higher win rates and measurable ROI. The blend of data-driven … Read more
Mid-Game Moves in the Convergence Game
Old playbooks loved the phrase “bolt-on.” It still shows up in banker decks, but AI-native platforms don’t bolt anything—they absorb it. Integrations that used to feel like organ transplants now feel like seconds-long software updates. Need proof? Last week delivered three textbook plays: Waystar × Iodine Software — $1.25B to erase the healthcare claims-denial choke … Read more
Exploring AI Agent Directories: A Smarter Way to Find AI Solutions
While AI agents aren’t perfect (yet), they’re already helping marketing teams save hours of manual work, make smarter decisions, and move faster on ads & campaigns. But with so many new tools popping up, the real challenge is figuring out which ones are actually useful and which ones are just hype. That’s where AI agent … Read more
How to Use AI Tools to Manage an Online Store
Running an online store involves performing a number of (seemingly) small tasks that eventually pile up. How? You update products, reply to customers, fix things that break down, and keep an eye on orders and payments. None of it is complicated on its own, but it can certainly add up quickly. This is usually where … Read more
The State of AI Search for E-Commerce – WordLift
How the World’s Top 100 E-Commerce Sites Are Preparing for AI-Powered Discovery Executive Summary The e-commerce industry faces a critical AI visibility crisis. Our comprehensive audit of the world’s top 100 e-commerce websites reveals an average AI readiness score of just 64 out of 100—a stark indicator that even the largest online retailers are significantly … Read more
AI Performance in Bing Webmaster Tools: Guida Pratica per Marketer
Esportazione e analisi avanzata Tutti i dati sono esportabili in CSV ed Excel: grounding queries con conteggi di citazione, dati a livello di pagina, metriche temporali per date personalizzate. Questo permette analisi più approfondite, confronti tra periodi e integrazione con altri strumenti di reporting. Conclusione AI Performance rappresenta uno dei primi strumenti ufficiali … Read more
Leveraging ChatGPT for Conversion Rate Optimization | NoGood
Conversion Rate Optimization (CRO) is the process of systematically improving a website, landing page, or user journey to increase the percentage of visitors who complete a desired action; whether that’s signing up, booking a demo, or making a purchase. In the case of growth marketing, CRO is the heartbeat of performance. You can run the … Read more