Sydney Sweeney stripped down for a steamy new ad for Novig, the latest sports trading app and prediction marketing for fans of football, baseball, soccer, tennis and more. The “Euphoria” star goes nude in the ad and poses with a variety of sports equipment, like footballs, basketballs, a hockey net and other athletic gear. She also joins Novig as a strategic partner and equity holder.
“The campaign was about embracing a fun idea,” said Sweeney in a statement. “The concept is simple: cut through the noise and put the focus entirely on sports. The campaign brings that idea to life with confidence, humor and a playful edge.”
“Think you know sports? Prove it. Novig is just sports. So they wanted to show just sports,” Sweeney says as she poses nude atop a basketball hoop and covers herself with basketballs and footballs.
The ad continues with a provocative montage of Sweeney in different athletic uniforms, like a hockey goalie’s mask, football pads, a baseball catcher’s helmet and a Novig jersey. After repeating the word “sports” several times, she breaks a set of racked billiard balls and lies on top of the pool table: “You can’t trade this. I just look good here,” she says.
Novig launched nationwide last month under a federally regulated framework. The platform has a 21+ age requirement and combines the mechanics of modern financial exchanges with a sports-first experience.
In the ad, Sweeney also clarifies that there’s “no betting on wars or deaths and no politics,” such as other popular prediction markets like Polymarket and others. “Just you, your takes and sports,” she says (while posing nude with a soccer ball).
“Sports fans deserve a prediction market built specifically for them,” said Jacob Fortinsky, co-founder and CEO of Novig. “There are many places where people can engage with prediction markets across different categories. Our focus is sports, and by dedicating ourselves entirely to sports, we have built a better experience for fans. Sydney helped bring that message to life in a way that’s impossible to ignore.”
The Novig ad is the latest steamy promotional that Sweeney has starred in; she’s posted several risqué videos for her lingerie brand Syrn that she launched early this year. She also starred in a jeans ad for American Eagle that many people found controversial online due to its play on “good genes.”
In the film world, Sweeney will next star in “The Housemaid’s Secret,” the sequel to her hit adaptation of “The Housemaid” novel last year. Just like her rom-com “Anyone but You,” Sweeney turned the indie movie into a surprise box-office smash that grossed $400 million. Next up, she’s also got Netflix’s “Gundam” movie on her slate, along with StudioCanal’s “The Custom of the Country.”
Watch the full Novig ad below.
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