Taco Bell’s Olivia Rodrigo-inspired Baja Blast is officially here.
The “Drop Dead” singer partnered with the popular fast-food chain to bring You Seem Pretty Pink for a Baja Blast, a vibrant and limited-edition take on the iconic drink, to Taco Bell customers nationwide starting Sept. 24.
You Seem Pretty Pink for a Baja Blast debuted exclusively at Live Más Cafés on Aug. 29, the same day Rodrigo’s all-women music festival Daisy Chain Fields kicked off in Irvine, California.
Taco Bell and Olivia Rodrigo are partnering to bring customers the first-ever pink Baja Blast to restaurants nationwide on Sept. 24, but it will debut at Live Más Cafés on Aug. 29, the same day her music festival, Daisy Chain Fields, debuts in Irvine, California.
“One of my favorite drinks ever is a Mountain Dew Baja Blast, so I genuinely cannot believe You Seem Pretty Pink for a Baja Blast is real,” Rodrigo, 23, said in a statement. “I’m so excited for everyone to try it.”
The collab extends beyond the beverage, with the drink’s name playing on words inspired by the title of Rodrigo’s new album “You Seem Pretty Sad for a Girl So in Love” and features custom packaging designed to capture her “unmistakable aesthetic.”
Taco Bell also plans to celebrate the nationwide launch with the Taco Bell x Pretty Pink Picnic Kit Tuesday Drops Sweepstakes, an offer exclusively for Taco Bell Rewards members on Sept. 29.
Rewards members can enter for a chance to redeem a limited-edition Pretty Pink Picnic Kit, featuring a You Seem Pretty Pink for a Baja Blast blanket and basket.
What does Taco Bell’s pink Baja Blast taste like?
According to Taco Bell, the limited-edition drink blends the signature tropical lime taste of Mountain Dew Baja Blast with the refreshing flavor of pink lemonade, “creating a vibrant pink twist inspired by her new musical era.”
This article originally appeared on USA TODAY: Taco Bell’s Olivia Rodrigo-inspired pink Baja Blast drops nationwide
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