Grasse, birthplace to Chanel No. 5, is experiencing a perfume revival

One thousand jasmine flowers go into every 1 ounce bottle of Chanel No. 5 parfum, making the blooms critically important for the iconic scent launched in 1921. For over a century, the jasmine blossoms used in each bottle of No. 5 have been grown and harvested in the French town of Grasse, where Coco Chanel … Read more