In 15th-century France, the medieval town of Grasse had a problem. It reeked of dead animals from its booming leather trade. Then came a clever idea to mask the stench: a pair of gloves infused with the scent of local flowers. It sparked a new industry. Flowers were planted; techniques invented. And what began as … Read more
One thousand jasmine flowers go into every 1 ounce bottle of Chanel No. 5 parfum, making the blooms critically important for the iconic scent launched in 1921. For over a century, the jasmine blossoms used in each bottle of No. 5 have been grown and harvested in the French town of Grasse, where Coco Chanel … Read more
Centuries ago, the French town of Grasse reeked of pungent odors from leather tanning. But now it’s famous for quite the opposite scent from the acres of jasmine that it grows for top perfume houses. Source link