Most business leaders assume their marketing reports reflect the reality of their website traffic, yet a hidden issue persists across small and large sites alike. A significant portion of web visits originates from bots and non-human actors rather than genuine customers. This silent epidemic distorts marketing metrics and hides the real effectiveness of campaigns. With … Read more
Traffic to websites from AI agents and bots has eclipsed human-generated web traffic for the first time, marking a landmark in AI’s progress and impact earlier than expected, according to one of the largest internet hosting services, Cloudflare. Subscribe to read this story ad-free Get unlimited access to ad-free articles and exclusive content. “Welp, that … Read more
The widow of a man killed in a mass shooting last year at Florida State University is suing ChatGPT maker OpenAI, blaming the company’s artificial intelligence chatbot for contributing to the tragedy. Prosecutors say they believe ChatGPT advised Phoenix Ikner on which location and time of day would allow for the most potential victims; what … Read more
Perché molti siti bloccano i bot AI (senza volerlo) Durante il nostro workshop GEO AI Search con clienti B2B, abbiamo fatto un test rapido. Abbiamo chiesto a ChatGPT di verificare l’accesso al sito di un’azienda manifatturiera. Risultato: Search Bot: accesso consentito ChatGPT User: accesso consentito ChatGPT Crawler: accesso bloccato Nessuno in azienda aveva mai deciso … Read more