For two decades, marketers played one game: rank in Google’s top 10 blue links. The metrics were clear, the dashboards were familiar, and the playbook was well documented. That game is now being rewritten in real time. When a buyer today asks ChatGPT “what’s the best CRM for a 20-person sales team?” or types a … Read more
Many businesses still hold the misconception that social media channels are necessary annoyances that merely meet customer expectations. As a result, they equate a social media marketing role with someone who regularly posts content to maintain an online presence. If this has been the extent of your company’s social media strategy, you are doing yourself … Read more
WILLIAMSTOWN, Ky. — Rep. Thomas Massie, R-Ky., had a friendly crowd, a keynote time slot and the praise of a local state lawmaker who introduced him as the “archetype of conservatism.” Subscribe to read this story ad-free Get unlimited access to ad-free articles and exclusive content. It wasn’t until 18 minutes into his remarks — … Read more
Brand marketing today is a completely different animal from what it was just five years ago, with AI tools like StoryLab.ai enabling marketing teams, no matter how small, to create dynamic, engaging content that tells unique, brand-specific stories in seconds. That does not mean leaving everything to automation; you, the business owner, startup founder, or … Read more
Somewhere along the way, blogging got a bad reputation. People started complaining about too much content with not enough substance. Honestly, a lot of brands deserve that criticism. They blog because someone told them to, not because they have anything worth saying. However, the brands that are quietly doing it well are still pulling ahead. … Read more
The way we find information online is simply not the same anymore. Traditional search engines with their familiar blue links are being rapidly supplemented (and in some cases, replaced) by AI answer engines that deliver direct, personalized responses to user queries. ChatGPT now serves over 900 million weekly active users, Perplexity handles more than 100 … Read more
Writing, speaking, and acting from clarity and alignment – not just strategy We often treat storytelling as a communication skill. Something you learn, to be able to persuade better. Pitch better. Market better. But … where do you think storytelling originated? In this article, I’m going to share with you the most important, foundational aspects … Read more
We’re not new to Cécred at NBC Select, but the brand has something new for us — today Cécred launched its new styling collection. The line includes seven products designed to help you style blowouts, braid-outs, silk presses and more. Each product in the collection is also formulated to protect your hair from heat and … Read more
The way we find information online is simply not the same anymore. Traditional search engines with their familiar blue links are being rapidly supplemented (and in some cases, replaced) by AI answer engines that deliver direct, personalized responses to user queries. ChatGPT now serves over 900 million weekly active users, Perplexity handles more than 100 … Read more
The Rise of AI-Generated Search Results For the past two decades, search engine optimization (SEO) has been the cornerstone of digital marketing. Brands invested heavily in keyword research, backlink building, and technical optimization to climb Google’s rankings. But in 2026, the rules of the game have fundamentally changed. Artificial intelligence assistants like ChatGPT, Google’s Gemini, … Read more