From Traffic to Trust: How Blog Content Can Build Brand Authority

Somewhere along the way, blogging got a bad reputation. People started complaining about too much content with not enough substance. Honestly, a lot of brands deserve that criticism. They blog because someone told them to, not because they have anything worth saying. However, the brands that are quietly doing it well are still pulling ahead. … Read more

How to do AEO: A Guide to Brand Visibility [2026] | NoGood

The way we find information online is simply not the same anymore. Traditional search engines with their familiar blue links are being rapidly supplemented (and in some cases, replaced) by AI answer engines that deliver direct, personalized responses to user queries. ChatGPT now serves over 900 million weekly active users, Perplexity handles more than 100 … Read more

Transformational Storytelling: Better Leadership & Brand Marketing

Writing, speaking, and acting from clarity and alignment – not just strategy We often treat storytelling as a communication skill. Something you learn, to be able to persuade better. Pitch better. Market better. But … where do you think storytelling originated? In this article, I’m going to share with you the most important, foundational aspects … Read more

Everyone’s favorite hair care brand just launched a new collection

We’re not new to Cécred at NBC Select, but the brand has something new for us — today Cécred launched its new styling collection. The line includes seven products designed to help you style blowouts, braid-outs, silk presses and more. Each product in the collection is also formulated to protect your hair from heat and … Read more

How to do AEO: A Guide to Brand Visibility [2026] | NoGood

The way we find information online is simply not the same anymore. Traditional search engines with their familiar blue links are being rapidly supplemented (and in some cases, replaced) by AI answer engines that deliver direct, personalized responses to user queries. ChatGPT now serves over 900 million weekly active users, Perplexity handles more than 100 … Read more

Generative Engine Optimization (GEO) Is Changing Brand Visibility

The Rise of AI-Generated Search Results For the past two decades, search engine optimization (SEO) has been the cornerstone of digital marketing. Brands invested heavily in keyword research, backlink building, and technical optimization to climb Google’s rankings. But in 2026, the rules of the game have fundamentally changed. Artificial intelligence assistants like ChatGPT, Google’s Gemini, … Read more

Kim Kardashian Update Brand: Platform as True Equity

For more than a decade, Kim Kardashian has been associated with luxury endorsements and pop culture influence, but that familiar narrative no longer holds. Today, she operates at the center of business-building powerhouses, connecting fame and commerce in original ways. Her latest move—joining Update, a wellness-driven energy drink brand—as co-founder, reflects a shift in how … Read more

Russell Brand, bible in hand, pleads not guilty to new rape and sexual assault charges

London – British media personality and former comedian Russell Brand pleaded not guilty to two new charges of rape and sexual assault at a London court on Tuesday. Brand, once a left-leaning political campaigner who has rebranded himself as a conservative guru to millions of social media followers, arrived at Southwark crown court carrying a … Read more

Agentic AI in Retail: How to Future-Proof Your Brand | NoGood

By now, you’ve heard the refrain: “AI is transforming retail.” But like, how exactly? There’s no arguing against the fact that the shift is real, but it’s also been an abstract statement floating around the industry. Don’t fret, I will happily demystify this idea. Here’s what’s changing: AI in retail is moving from generative to … Read more

Is AI About to Flatten Every Brand Voice?

The flattening has begun. Brand voice is starting to blur. As more companies lean on the same AI tools to generate messaging, the edges will soften until eventually everything just sounds the same. Polished. Safe. Invisible.  Scroll LinkedIn for five minutes and it’s obvious. Every founder is “disrupting.” Every update is “AI-powered.” Every product is … Read more