If you’re sitting in meetings all day and thinking, “I’ll get to AI visibility tracking eventually,” I’m going to hold your hand when I say this: “eventually” was six months ago. Before you get mad at me, I need you to know that I get it: the AI search landscape has been moving at a … Read more
Alright, let’s talk about the elephant in the content room: AI. Not the “AI is going to steal my job and also my personality” kind. The “how do I actually use this without becoming a beige content robot” kind. I’ve spent enough time testing, breaking, side-eyeing, and genuinely loving AI tools to say this confidently: … Read more
80% of consumers now rely on AI summaries for nearly half their searches, slashing traffic to traditional websites by as much as 25%. At the same time, almost 60% of people say they use AI to research products before buying. What does this mean for businesses? It means if your brand isn’t showing up in … Read more
Search has changed: people now get their answers from ChatGPT, Perplexity, Claude, and Google’s new answer features instead of clicking through traditional search results. Your business needs to show up in these direct answers and that requires AI Search Visibility Optimization. AI Search Monitoring & Optimization tools help you monitor, analyze, and improve how often … Read more
Following the path that we’ve seen for several years now, 2025 was filled with new breakthroughs in AI: Generative AI video models launched (Midjourney, Nano Banana, etc.) Employee AI usage doubled across workplaces Google launched their newest Gemini model, Gemini 3 The Walt Disney company partnered with OpenAI, becoming one of their largest customers Amazon … Read more
Following the path that we’ve seen for several years now, 2025 was filled with new breakthroughs in AI: Generative AI video models launched (Midjourney, Nano Banana, etc.) Employee AI usage doubled across workplaces Google launched their newest Gemini model, Gemini 3 The Walt Disney company partnered with OpenAI, becoming one of their largest customers Amazon … Read more
By now, you’ve heard the refrain: “AI is transforming retail.” But like, how exactly? There’s no arguing against the fact that the shift is real, but it’s also been an abstract statement floating around the industry. Don’t fret, I will happily demystify this idea. Here’s what’s changing: AI in retail is moving from generative to … Read more
If you’re optimizing for AI search without understanding query fan-out, you’re fighting blind. Here’s everything marketers need to know about how modern search engines actually retrieve and rank content in 2025. We’ve spent the last eight months analyzing millions of AI search results across ChatGPT, Google’s AI Mode, Perplexity, and Gemini. The single most important … Read more
If you’re an SEO, we know that “AI” has been thrown around a lot in the last 5 or so years, and we hear your fatigue. It hasn’t been discussed this much for no reason, though; with it being reported that over 1 billion people use AI, the shift in global information consumption is already … Read more
Over the break, my family and I were in Vienna, trying to figure out where to eat. My dad pulled out his phone… and instead of opening Google, he opened ChatGPT. He asked ChatGPT to recommend restaurants near our hotel that could handle our group dynamics: my mom was in her no-gluten era, my brother … Read more