How UX Writing Shapes the Overall Customer Experience

User experience is an exceptionally important factor that directly impacts website performance. Great UX design can help businesses engage web visitors. Optimizing for usability directly contributes to desirable branding outcomes (such as trust or expertise-based positioning). And there’s even data to show a connection between UX and consumers’ willingness to spend money with a business … Read more

Discomfort with modern technology shapes Gen Z’s desire to live in the past

Some members of Gen Z are feeling so pessimistic about the future of the country and modern technology that they want to hop in a time machine. Subscribe to read this story ad-free Get unlimited access to ad-free articles and exclusive content. Nearly half (47%) of adults ages 18-29 said if they had the option, … Read more