Tomi.ai analyzes user behavior on your site and correlates it to the value of their purchases, subscription times, LTV and other metrics you want to use to target your marketing. The sales cycle is not important – we store all user data from the moment the script is installed. Based on the data, Tomi.ai sends … Read more
2022 was a year of great growth for Tomi.ai. Our customers gained access to product dashboards, we expanded the list of advertising platforms for optimization, and implemented 15-minutes integrations with GA4sm and HubSpot. Here’s a summary of our quarter-by-quarter progress: Quarter 1 Track the quality of sent events Tomi.ai sends both actual and predictive conversions to advertising platforms. Track the volume, rate, and transfer … Read more
6sense is an ABM platform that combines first, second, and third-party data to achieve results. The service sends ultra-precise targeting to different advertising platforms while accounting for user behavior on your site. By finding and ultra-segmenting the right users, the system analyzes the buying potential of all inbound leads and then guides them through processing … Read more
U.S. patent for our predictive technology, Meta Business Partner status in two categories: Conversion Data and Campaign Management, and data protection with Okta – read Tomi.ai’s updates for Q1 2023. We obtained a patent for its AI-Powered Predictive Marketing Technology. After two years of hard work, we finally made it! We are proud to … Read more
While you wait for conversions to roll in, you can optimize your ads for lead generation and contact collection. However, this isn’t the most effective way to generate leads that will turn into actual customers. Ultimately, the most effective methods start with first-party data and predictive technologies. Predictive technologies analyze the behavior of visitors to … Read more
The problem with traditional methods of attribution, A/B testing, and lead scoring is that they’re not always the best for businesses with long sales cycles or limited data. It can be unrealistic to wait for multiple conversions before changing your ad campaign or challenging to collect enough data to inform your attribution models. However, these … Read more
As a digital marketer, finding the right message and creative that resonates with your target audience is key to driving revenue and ROI. Focusing on click-through and view-through rates isn’t enough; instead, aim to measure the value of inbound leads and website traffic generated by your advertising creatives. To deliver the right message to the … Read more
Facebook Conversions API helps connect offline purchases with paid traffic users, measure the conversion of custom events, and bypass some cookie blockers. This is the first (and free) step towards improving the quality of leads from paid channels: 1. Set up the Facebook CAPI via code (not GTM) You can set up Facebook CAPI either … Read more
At TripleTen, an online coding bootcamp that helps people launch their career in tech, user acquisition is a key growth driver. Аs we scaled, however, we ran into an algorithmic limitation: ad platform algorithms didn’t have enough conversion events to optimize effectively. This limitation pushed our customer acquisition cost (CAC) above benchmarks and limited campaign … Read more
We sell a B2B subscription to a platform for hosting large-scale remote meetings, conferences, and webinars. The product supports up to 200 speakers and 10,000 concurrent attendees, which puts us squarely in the enterprise and institutional segment. Our core buyers are universities, government organizations, and mid-to-large enterprises (100+ employees), representing a total addressable market of … Read more