Future-Proofing with UCP: The New Infrastructure for Agentic Commerce
The e-commerce landscape has officially transitioned from “search and click” to Agentic Commerce—a world where AI agents don’t just find products; they evaluate and purchase them on behalf of the consumer. At the center of this shift is Google’s Universal Commerce Protocol (UCP), a foundational standard announced by Sundar Pichai early this year to define … Read more