Artur Kiulian, founder and CEO of Principle, an AI-powered strategic simulation platform, sees this shift as increasingly relevant to corporate and investment decisions. “Every dollar a corporation or investor commits is a bet on a direction,” he explains. “If everyone can execute anything, execution stops being the moat. The expensive skill becomes direction, and every capital decision is a bet on a direction.” From his perspective, the growing availability of AI tools may increase the value placed on judgment about where capital should go, particularly when an organization is choosing among acquisitions, new markets, funding priorities, or risk positions.
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