Why the answer is no — but the role you’ve been playing is about to change completely. Ask the wrong question and you’ll get the wrong answer — and right now, the wrong question is tearing content teams apart from the inside. Boards are asking it. Founders are asking it. Budget cycles are structured around … Read more
Why Text-First Marketers Are Sitting on an Untapped Video Library Every blog post, social caption, and email sequence you have already written contains the raw material for dozens of short-form videos. Most marketers treat written content and video content as separate workstreams, but in 2026 that separation is costing you reach. YouTube Shorts now sees … Read more
NEWYou can now listen to Fox News articles! FIRST ON FOX: The Department of Homeland Security (DHS) and Immigration and Customs Enforcement (ICE) lodged an arrest detainer request for a Mexican illegal migrant who was charged with soliciting sexual content from children under 10 years old. Angel David Rubio Marin allegedly used “Robux” in the … Read more
A growing number of social media users, including foreigners, are facing charges in the United Arab Emirates under the Gulf state’s broad cybercrime laws for sharing or possessing digital content that depicts or comments on the impact of ongoing Iranian attacks, the advocacy group Detained in Dubai has warned. The arrests highlight the strict regulations … Read more
A recent class-action lawsuit alleges that David Protein misrepresented the calorie and fat contents in its popular protein bars, a challenge for a company known for catering to health-conscious customers. In the complaint, filed Jan. 23 in the U.S. District Court for the Southern District of New York, three individuals who had bought David bars … Read more
Content teams are under more pressure than ever to publish consistently, maintain quality, and adapt to multiple platforms at once. Artificial intelligence has quickly become part of that equation. AI writing tools can generate outlines, summarize research, and even produce full drafts in seconds. For many organizations, these tools promise speed and efficiency that would … Read more
The air surrounding the conversations we have about AI has shifted in the past few years. We looked at artificial intelligence as some sort of experiment in the past, but now it is a part of our daily lives. Whether you are a writer, educator or marketer, as a professional you will find yourself relying … Read more
Content marketing costs 62% less than traditional marketing and generates nearly three times the leads. That stat gets quoted a lot, usually to convince someone to start a blog. But the pitch skips the harder part, and that’s that most content doesn’t actually do what it’s supposed to do. There’s a lot of content out … Read more
SaaS companies are spending more on content marketing than ever before. Industry data shows that most SaaS businesses invest between 7% and 15% of their annual revenue on marketing activities, and 9 out of 10 use blog posts as a core promotional channel. Yet only 29% of B2B marketers say their content efforts are actually … Read more
Artificial intelligence has changed the content marketing game forever. Marketers can now produce blog posts, social media captions, ad copy, and video scripts in minutes instead of days. The speed is exhilarating, the output is impressive, and the cost savings are undeniable. But there is a growing problem hiding beneath all that efficiency. As AI-generated … Read more