SAN FRANCISCO and PHILADELPHIA – Instacart () and Gopuff announced today a partnership that will add Gopuff to the Instacart Marketplace and integrate Instacart Carrot Ads technology into Gopuff’s digital storefront in the U.S.
Under the agreement, Instacart customers will be able to order from Gopuff’s selection of groceries and everyday essentials, with orders fulfilled and delivered by Gopuff in as fast as 15 minutes. Gopuff will use its network of micro-fulfillment centers and delivery infrastructure to complete orders placed through Instacart.
The partnership extends Instacart’s advertising platform to Gopuff’s customer base. More than 9,000 brand advertisers using Instacart Ads will be able to reach Gopuff and BevMo! consumers through the integration. BevMo!, a specialty beverage retailer owned by Gopuff, has been an Instacart Marketplace partner.
“Introducing Gopuff to the Instacart Marketplace offers our consumers even more selection,” said Ali Miller, General Manager of Advertising at Instacart.
Alberto Menolascina, Chief Business Officer at Gopuff, said the partnership provides access to retail media technology and Instacart’s advertiser ecosystem.
Gopuff operates 365 days a year with 24/7 delivery in select locations. The company offers more than 5,000 products including fresh groceries, snacks, beverages, and household items. Gopuff will join more than 2,200 retail banners on the Instacart Marketplace.
Carrot Ads is Instacart’s retail media platform that enables partners to build or grow their retail media businesses. The platform extends Instacart’s advertising technology to partners’ digital storefronts and apps. Instacart has more than 310 partners using the Carrot Ads platform.
The information is based on a press release statement issued by the companies today.
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