AI citation is fast becoming a major factor in search visibility. Today, businesses must think about how to appear in AI-powered search-generated answers, not just Google rankings. Large language models (LLMs) like ChatGPT, Gemini and Perplexity now serve millions of search queries every day. More business decision-makers and consumers rely on answers from these tools, … Read more
Artificial intelligence is fabricating references to medical research that does not exist, according to recent findings. A recent audit found that, among millions of biomedical papers, more than 4,000 contained citations to non-existent research, according to an article in The Lancet. Such fabricated citations can undermine the clinical guidelines that health care professionals rely on … Read more
If you’re part of a brand or agency’s marketing team, you’re well aware of the race to AI citation share that’s been happening over the last couple of years. And if this is your first time hearing about it, that’s a mighty big rock you’ve been living under. AI citation share (aka which sources AI … Read more